Synapse Wireless
Matching the genius of IoT tech
- Project
- Site redesign with custom interactive 3D
- Client
- Panasonic Lighting Americas
- Role
- Strategy, 3D, UX / UI Design, and Front / Back-End Development
- Results
- $1m in new sales directly from the website in the first 3 months
the prompt
More than just lighting
Universal's connected lighting solutions unlock powerful IoT capabilities that go far beyond traditional illumination. Their hardware enables advanced features like data collection, real-time analytics, and energy savings through Bluetooth integration. These smart lighting products open up new possibilities for customers compared to standard lighting options. To showcase their state-of-the-art offerings, Universal needed an equally robust digital experience.
the CHALLENGE
Capturing Universal's audience
Bringing Universal's technology to life for customers was key to the project's success. Their target audiences needed to clearly see how IoT-enabled lighting solutions could be integrated into their specific environments, whether office buildings, warehouses or hospitals. Our expertise in interactive 3D enabled us to vividly showcase Universal's products in customized real-world contexts. This engaging spatial visualization was pivotal for driving customer understanding and conversions.
In the world of connected lighting, quality and service set industry leaders apart. Though IoT-enabled LED solutions have become ubiquitous, Universal stands out for their superior products and end-to-end customer support. Our goal was to effectively communicate Universal's competitive edge to their target audience. The new website achieved impressive results, a 300% traffic spike within the first 3 months post-launch and record revenue from new sales. By showcasing Universal's unique strengths, we helped them connect with customers and drive business growth.
“The site looks great!! I was anxious to see this all comes together, and the Triptych team did a fantastic job with the design, CMS and data organization. Plus the 3D vignettes and animations really helped tell the story of what we do and how we do it. Thanks so much!!”
