Brightview Capital

A Brighter Future

Project
Corporate Rebrand
Client
Brightview Capital
Role
Brand Development, Design
Results
Successful rebrand and launch for regional wealth management firm
Custom FBI SOS Map elements

the Assignment

Rebrand & Upgrade

When Sterner Financial approached us with the vision of evolving into Brightview Capital, their goal was clear: create a brand that better reflects their long-term, relationship-driven approach and the unique team structure that sets them apart in the financial advisory space. Focused on families and future-focused planning, Brightview Capital needed a name and identity that could grow with them, positioning them as a standout firm in the Chattanooga and Nashville markets. Our task was to develop a cohesive brand strategy, visual identity, and launch plan that honored their roots while establishing a compelling new presence.

The Desert level of the FBI SOS platform
The sunburst mark, and the full logo applied to frosted office glass.
The logo on a dark acrylic office sign, and across brand collateral.
The Tropical Island level of the FBI SOS game
Branded collateral, an embroidered polo, business cards, and a mug.
Stationery studies beside the new logo on an outdoor billboard.
We couldn’t have been happier with our experience. We knew our project was small and simple compared to the complex and intricate development work they do, but they still made us feel like a top client! Truly grateful that we chose to work with Triptych and would recommend them to anyone!
Beth Palmer, Director of Marketing and Communications